If you are rich enough, you can live in a home by Porsche, Armani or Bulgari. Is that really something to aspire to?
I find reading about rich people very depressing. Not because I am jealous they have so much money, but because I am frustrated they have so little imagination. Take a look at the recent New York Times piece that says a growing number of wealthy home-buyers are “choosing to live in corporate-branded communities”. Not just any branded communities, mind you, but luxury ones from the likes of Porsche, Armani and Bulgari.
These expensive branded buildings have proliferated in the past few years, a trend that seems to be driven by the 1% having more money than they know what to do with. Slapping a fancy brand name on a residential development can add a price premium of 14% to 44%, according to the upmarket estate agency Savills. A report on the sector by another agency, Knight Frank, notes that there is a “direct correlation between wealth creation and demand for branded residences”.
Continue reading...from US news | The Guardian https://ift.tt/2tNDm36
Buy SEO Service
No comments:
Post a Comment