'Try again': McDonald's women's day stunt criticized as hollow gesture

The move to flip its arches to a ‘W’ for Women’s Day was questioned by people who called on McDonald’s to pay its employees a living wage

McDonald’s has flipped its golden arches to become a W, “in celebration of women everywhere, and for the first time in our brand history” – to which many have responded, “try again”.

For its own commemoration of International Women’s Day, McDonald’s overturned its logo on Twitter, Instagram and its other digital channels; supplied 100 restaurants in the US with special branded garb; and – at one franchise in California – went so far as to install a new sign.

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from US news | The Guardian http://ift.tt/2oXRQL0
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