The revelations we publish about how Facebook’s data was used by Cambridge Analytica to subvert the openness of democracy are only the latest examples of a global phenomenon. All over the world, governments are coming to grips with the destructive power of social media. In recent weeks, Sri Lanka, Britain, Indonesia and Myanmar have all seen measures taken against hate-speech campaigns. In some cases the companies that publish and profit from them have acted themselves; in others the government has taken direct action. In Sri Lanka, the government reacted to a burst of anti-Muslim rioting by completely shutting down Facebook, WhatsApp, and the messaging app Viber for a week on 7 March. In Britain, Facebook banned the neo-Nazi Britain First movement, which had acquired 2m “likes”, after two of its leaders were jailed. The leaders’ personal pages were also removed. Why it took the company that long to act, when the hateful nature of the pages had been obvious to the whole world ever since Donald Trump retweeted one of their made-up news stories in 2017, is difficult to explain.
YouTube can not only profit from disturbing content but in unintended ways rewards its creation. The algorithms that guide viewers to new choices aim always to intensify the experience, and to keep the viewer excited. This can damage society, and individuals, without being explicitly political: recent research found that the nearly 9,000 YouTube videos explaining away American school shootings as the results of conspiracies using actors to play the part of victims had been watched, in total, more than 4bn times. Four billion page views is an awful lot of potential advertising revenue; it is also, in an embarrassingly literal sense, traffic in human misery and exploitation.
Continue reading...from The Guardian http://ift.tt/2HI4A01
SEO Expert in Pakistan
No comments:
Post a Comment