Which stage of capitalism is it when ordinary consumers beg a multinational corporation to insult them? On Thursday, fans of the wryly snippy Wendy’s Twitter account clamored to be mocked by the hamburger chain’s social media team as part of the company’s National Roast Day. Despite the massive popularity of @Wendys (the chain’s social media squad has built up so much buzz it hosted a Reddit AMA last month), National Roast Day would have been an unremarkable brand exercise were it not for @Wendys’ surprisingly fierce attack on the Twitter account of Steak-umm, a Pennsylvania purveyor of frozen sliced steaks that in the spirit of Roast Day first wrote, “lets see if you can turn our frozen beef sheets into roast beef you corporate cowards.”
from Slate Articles http://ift.tt/2CYNom1
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